About the Group

The Bank of Ireland Group is a diversified Financial Services Group. Bank of Ireland, now a subsidiary of Bank of Ireland Group plc, was established in 1783 by Royal Charter. A traditional, relationship-driven retail and commercial bank with a conservative business philosophy, we have a clear and compelling strategy:

Key strategic objectives

• Stronger relationships – deeper, mutually value-adding customer relationships and easier, joined-up services and products
• Simpler business – by simplifying the day-to-day activities and interactions of our customers and colleagues
• Sustainable company – delivering impact on the most critical challenges facing our customers, colleagues and society

Our Purpose

Helping you thrive.

Four key values

1. Customer First

Everything we do is for our customers. Our business is designed around them.

We are empathetic, we listen, and we work hard to meet their needs, connecting with them to make them feel valued. Their success is our success.

2. Better Together

We achieve more when we work together.

We collaborate, we share ideas, we challenge thinking, and we learn from and care for one another. We value the real power that lies in our capacity to harness our diverse skills and experiences for the good of the whole.

3. Take Ownership

We are trusted and supported to take ownership for our actions

We are trusted and supported to deliver the commitments we make to our customers, colleagues and communities. We accept responsibility for our decisions and actions.

4. Be Decisive

We move quickly and make things simple to deliver positive outcomes for customers and for us.

We move quickly, with purpose to deliver our promises for customers and the bank. We exercise good judgement, avoid complexity and work smarter together to get to the solution quickly.