Bank of Ireland launches brand new ‘Home’ marketing campaign

Bank of Ireland is launching a brand new ‘Home’ marketing campaign, bringing together for the first time all of the Bank’s home offerings – Mortgages, Home Improvement Loans and Home Insurance – under one overarching theme.

The new campaign, designed and delivered by Gray London and Oliver Ireland, will start from mid-June and continue throughout 2021 with sustained outreach across TV, VOD, and radio, as well as press, social and digital media. The new campaign reflects recent societal changes and how the concept of home is evolving, including how we live, where we live, and what we do with our spaces.

The Home campaign also includes key content partnerships with the Irish Times, across both online and print content, a video content series with The Journal and a major broadcast sponsorship of Dermot Bannon’s new TV show ‘Dermot’s Super Small Spaces’.

Alongside their Marketing colleagues, the Banks’s Mortgage, Loans and Insurance product teams have all been involved in designing the new campaign, which features the hero tagline ‘Whether you’re buying one or making one, Welcome Home’ throughout all phases of activity.

Commenting on the new marketing campaign Gavin Kelly, CEO Retail Ireland at Bank of Ireland said; “Our homes are our kingdoms but in recent times they have also become our offices, our classrooms and our place of refuge. With so many people taking stock following the onset of the pandemic it has led to new home plans being formulated and new dreams being realised.

Our new ‘Home’ campaign was designed to reflect this new reality and the evolving nature of home, whether it’s building that new home office, designing a new conservatory, or completing those long-desired renovations. If the pandemic has taught us anything it is that ‘home’ is what really matters, and our new campaign reflects that.”